If you’ve ever Googled ‘which protein is right for me?’ at 1 A.M. — you’re not alone.
The Func. Lab wasn’t born in a boardroom — it was built in gyms, kitchens, and conversations with real people trying to do better for their bodies. At the heart of the brand are three founders who live and breathe wellness in different ways.
Sohrab Khushrushahi, founder of SOHFIT and longtime coach to elite athletes and everyday movers, spent years helping people get stronger from the inside out. Sahil Kukreja, an ex-IPL cricketer turned health entrepreneur, has always believed in discipline and doing the basics right. Daneesh Davar, a brand-builder and mother, saw firsthand how misinformation, especially around protein and women, kept people from getting the support they deserved.
Each of them had witnessed the same frustration unfold — no matter how commited people were to their health, the supplement industry kept confusing them.
The problem wasn’t effort, it was information. People didn’t know which protein to pick, what hydration mix was right, or whether supplements were even necessary. Labels were crowded with complicated ingredients, artificial additives, and unpronounceable chemicals.
The Func. Lab was created to cut through the noise.
It’s not about trends, gimmicks, or what’s “hot” right now; it’s about creating products that are functional, clean, and honest. Every formula is stripped back to exactly what your body needs — nothing more, nothing less. No artificial sweeteners, no unnecessary fillers — just effective, thoughtfully designed supplements that help you feel your best.
But The Func. Lab isn’t just about products, it’s about education and empowerment. For Sohrab, years of working with clients at SOHFIT showed him one thing: People needed better answers, not more options. For Daneesh, it was about ensuring women (especially mothers) had access to safe, trustworthy nutrition solutions. For Sahil, a former cricketer, it was about providing athletes with supplements they could finally trust.
Together, they created The Func. Lab to simplify wellness and help people take control of their nutrition — with confidence, clarity, and results.
