![[Business Scanner] SOHFIT’s Sohrab Khushrushahi Launches The Func. Lab for Smarter Protein and Hydration](http://thefunclab.com/cdn/shop/articles/business-scanner-logo.jpg?v=1752823956&width=3000){kind=logo}
In a world of confusing supplements and complicated health routines, The Func. Lab arrives with one promise: to make wellness simple, honest, and functional. With a commitment to efficacy, transparency, and science-backed nutrition, The Func. Lab aims to cut through the noise, offering clean, effective supplements that empower you to take charge of your health with confidence.
The Func. Lab is built on the belief that wellness should work as hard as you do, rooted in real function, shaped by everyday life. It strips away the fluff to deliver what truly matters: honest, effective products designed to meet you where you are. In a space cluttered with gimmicks and overengineered wellness solutions, The Func. Lab brings the focus back to what truly matters, purposeful, functional nutrition. Every product the brand has created is rooted in clarity and intention, built to fuel one’s body with exactly what it needs to perform at its best, no excess, no fluff. In its first 12 months, The Func Lab is targeting revenues of ₹12–15 crore, led by a D2C-first strategy and supported by curated retail and fitness partnerships.
