The Func. Lab has announced its launch in India with the aim of offering clear and functional nutrition products. Positioned to simplify the supplement category, the brand plans to address gaps in the market through clean, science-backed formulations and a direct-to-consumer approach supported by select retail and fitness partnerships.
Founded by fitness coach Sohrab Khushrushahi, former IPL cricketer Sahil Kukreja, and brand strategist Daneesh Davar, The Func. Lab plans to reach revenue of Rs. 12–15 crore in its first year. The product line includes whey and plant protein powders and an electrolyte blend designed for daily use and sports nutrition.