![[Startup Success Stories] SOHFIT’s Sohrab Khushrushahi Launches The Func. Lab to Redefine Clean Performance Nutrition](http://thefunclab.com/cdn/shop/articles/startup-stories_fffbbe25-eeeb-4db5-8428-55a3b29b7b99.jpg?v=1752824464&width=3000)
Mumbai, July 15, 2025 — SOHFIT founder and renowned fitness coach Sohrab Khushrushahi has unveiled his latest venture, The Func. Lab, a wellness brand built on the principles of transparency, function-first nutrition, and science-backed formulations. With a mission to simplify health and supplement routines, The Func. Lab is redefining how Indians fuel their bodies—offering clean, effective products designed for real performance and everyday reliability.
Targeting ₹12–15 crore in revenue during its first year, The Func. Lab kicks off with a D2C-first strategy, backed by strategic retail and fitness partnerships. Its product lineup includes high-potency whey and plant proteins, as well as functional electrolytes, each crafted for optimal digestibility, purity, and purpose.
